Dhara
Distribution infrastructure for a growing D2C brand
The challenge
As distribution expands, a brand needs to coordinate regional products, customer orders, logistics partners, and delivery teams without relying on disconnected tools.
What we delivered
Dhara, previously presented as Freso (Dhaara), brings web-based operations and a customer mobile app together. The platform supports role-based access, regional product management, order flow, delivery assignment, and delivery verification.
Rollout and expected benefits
Implementation for a D2C brand is planned. The intended benefits are clearer order visibility, more consistent distribution workflows, and a foundation for expanding operations. Production adoption and business outcomes will be evaluated after rollout.
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